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Wednesday, September 29, 2010

Is social Media really a cocktail party?

There has lately been much hype around Social Media Optimization (SMO) that is nothing but just a cocktail party. However, SMO is much more than a cocktail party as when it comes to generating traffic, SMO tactics can drive huge traffic to a website.Although SMO is related to Search Engine Marketing, still SMO differs from it in many ways. Major difference lies in SMO’s focus on generating traffic from sources other than search engines. Other than this, SMO employs the use of blogging, social news buttons, RSS feeds and voting, discussions to increase the website’s popularity. Marketing of a brand name with the use of social networking sites and other social online activities is the main strategy of SMO.
Face book, Twitter, Flickr, etc are some of the commonly used social networking sites that are used by SMO people. Using these networking sites help in optimizing a company’s name as it reaches vast number of people at networking sites. These sites completely fit the bill when it comes to putting across a marketing or promotional message.It has been observed that if used properly, SMO services prove to be a better source of driving traffic to a website than SEO. Not only this, SMO harnesses a lot of free traffic, thus, much cheaper than SEO services.
Social media optimization services can work wonders for a business implemented correctly by the businesses. Hence, the need of SMO expert is also essential who can take care of the SMO techniques to help you gain the traffic to the site. Avail complete services of social media optimization at www.semseocompany.com to enhance your business and brand name.

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